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ROAD TO BEDFORD

Survive from SDO Law to Opening Day as CEO of Universal Studios UK

Jan 12, 2026 → May 1, 2031

Enter Your Name
What should we call you, CEO?

Game by Los Webos

Free Browser Game

What is Road to Bedford?

Road to Bedford is a turn-based management simulation game where you take on the role of CEO of Universal Studios UK. Starting from the moment the Special Development Order is granted in January 2026, you must navigate five years of planning permissions, construction challenges, and British weather to reach Opening Day on May 1st, 2031.

Every month brings new decisions: from dealing with local council demands and environmental protesters to managing supply chain chaos and keeping the A421 from becoming a permanent car park. Your choices affect your budget, public sentiment, government relations, and construction quality. Run out of money or goodwill, and it's game over.

Your Mission

Survive 64 months from SDO approval to opening day. Balance competing priorities: local residents want peace and quiet, the council wants infrastructure contributions, Universal wants quality, and your budget wants to not evaporate into planning consultant fees.

Budget £M
Public Sentiment
Govt Favour
Construction Quality
The Challenges
  • Navigate three phases: Planning, Construction, and Fit-out
  • Over 190+ unique events with multiple choice outcomes
  • Three difficulty levels from Tourist to Hardcore Bedfordian
190+
Unique Events
64
Months to Survive
3
Difficulty Levels
Free
Play in Browser
💡 Pro Tips

Budget is precious—avoid expensive mistakes in the planning phase when costs compound.

Public Sentiment is easier to lose than gain. Keep the locals happy early.

Construction Integrity matters most in fit-out—don't cut corners on safety.

• Some decisions have random outcomes—risk management is key.

LW

Built for Bricking It by Los Webos

This game was created exclusively for the Bricking It podcast by Los Webos—web developers who actually understand theme parks. Need a website, web app, or interactive experience that doesn't feel like it was designed by a committee?